The $99 Coffee Mug

I stopped in our local Bruegger’s for lunch the other day and was amazed to see that they’re selling ‘Bottomless Mugs’ for $99. These mugs entitle you to free refills of coffee, tea or soft drinks at participating locations through December 31, 2006. Apparently these mugs go for $125 in some locations, with $25 going to a local charity. I find it hard to believe that anyone would go for this deal, but then again I’m not a coffee drinker. I guess this could turn out to be a pretty good deal if you stop off at Bruegger’s for coffee on a regular basis. After all, buying coffee three times per week at (say) $2.50 a pop works out to $390 over the course of a year. Just be sure not to lose your mug!

13 Responses to “The $99 Coffee Mug”

  1. Anonymous

    I wouldn’t buy it for myself. I am happy with my own homemade coffee but then again I work at home. 🙂

    If it was a place like Dunkin Donuts I might buy it for my husband since he loves that coffee and usually goes there alot for coffee out of his blow money-so for him a great deal.

    Theresa 🙂

  2. Anonymous

    I’ve been in retail before, so I’m sure they’re hoping for:

    1. You buy the mug and then forget about/stop using it

    2. It makes you come in to get coffee and since the coffee is “free”, you buy a muffin (or whatever) at $2.50 and think nothing of it.

    Retailers are tricky that way. 😉

  3. Anonymous

    Holy cow! Is coffee really $2.50 at Bruggers? When I do indulge, I get a small drip coffee for $1.40 at Starbucks. I think Bruggers is taking advantage of those who want to contribute to charity. That’s a shame. I do like Bruggers bagels. Our local store closed down and now there are no decent bagels in Seattle. 🙁

  4. Anonymous

    Hmmmmm….that’s a really tough one. If it were really close to work or in the lobby of an office complex where I work, I might consider that. A little over $8/month is still more than I pay for my work’s coffee club, which is $2/month, with a couple of months free because there’s no need to buy more supplies.

    They’d be smarter to offer it for $39.99 and make full markup on the bagels and other extras when people stop by. Even at 2 cups per workday they’d probably just about break even at that price. A single pot of coffee is easily paid for with the first 8-oz cup sold.

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