I heard on the radio the other day that Super Bowl XL ad spots will cost a whopping $83k/second. Wow. That translates into roughly $2.5 million for a 30 second spot. Then again, you do get a lot of bang for your buck with a Super Bowl ad. Not only do a ton of people tune in for the Super Bowl, but an awful lot of viewers make a point of staying in front of the TV during commercial breaks so they can see the ads.
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