Earlier this week, I reported on Best Buy’s new online price matching policy and my experiences getting them to honor it. The short version is that they’re now matching prices from a number of major online retailers, Amazon included, and it was dead simple to get them to do it.
Well, according to a press release that was issued mid-week, Target is also jumping in on the online price matching game — at least for the upcoming holiday season.
Here’s the scoop:
“For the first time, Target will offer guests the ability to match select online competitors’ prices in its stores between Nov. 1 and Dec. 16. Qualifying online retailers include Amazon.com, Walmart.com, BestBuy.com and Toysrus.com.”
Unfortunately, the full terms and conditions of this program won’t be available until October 22nd, but it sounds like it will work more or less like Best Buy’s new policy. This is great news for you as a consumer, as it gives you the flexibility of running out and buying something right now while still getting the best possible price.
In fact, if you couple this with the Target REDcard, you can knock an extra 5% off. Of course, you’ll have to pay sales tax if you make an in-store purchase but you’re supposed to be paying that either way.
Another consideration here is the ease of making returns. I’ve bought and returned a decent amount of stuff through Amazon and it’s always been easy, but it’s not quite so easy if your receive something as a gift — especially if the giver doesn’t have it shipped directly to you.
By buying at a real-world chain store and including a gift (or regular) receipt in the box, you make it easy for the recipient to return or exchange it if the need ever arises.
5 Responses to “New Target Price Matching Policy”
Wow, amazing blog layout! How long have you been
blogging for? you make blogging look easy. The overall look of your website is great,
as well as the content!
I think everything published made a bunch of sense. But, think on this, what if you were to write a awesome post title?
I mean, I don’t wish to tell you how to run your blog, however suppose you added a headline that grabbed a person’s attention?
I mean New Target Price Matching Policy is a little
plain. You might look at Yahoo’s home page and see how they create post headlines to get viewers to click. You might add a video or a related pic or two to grab people excited about what you’ve got to say.
In my opinion, it might make your blog a little bit more interesting.
Price-matching polices are a business strategic maneuver in oligopoly markets. Target is signalling to competitors to not even try to compete by lowering price in hopes that the response will be to keep prices the same. They do not want to get into a price-war that only results in taking losses per unit sold.
This sounds great for consumers! The chain stores won’t like it but maybe they’ll at least have more revenue.
Now if only walmart retail would match walmart.com, heh.
Glad to see more brick-mortars matching the online retailers.