Shady Jewelry Store Advertising Tactics

I’ve written in the past about mall jewelry stores and how everything that they sell seems to be perpetually on sale for 30%, 50%, or even 70% off the ‘regular’ price. In fact, it got so bad that at one point Zales was inserting a bit of small print into their TV ads admitting that “Original prices may not have resulted in sales.” Well, those dastardly jewelers are back at it… In the runup to Mother’s Day I say a TV ad for some sort of trinket (probably a tennis bracelet — it seems like they’re always hawking tennis bracelets) that was ‘on sale’ for $299. The fine print? In this case they specified a ‘will be’ price, and in “Will be $399.” In other words, as long as they bump the price up at some point in the future (like once they’ve sold out and the item is on backorder) they can get away with calling the current (i.e., regular) price a sale price. As always, buyer beware. Especially when it comes to mall jewelry stores.

12 Responses to “Shady Jewelry Store Advertising Tactics”

  1. Anonymous

    Great information! My future sister in-law found a Jeweler in Scottsdale,
    AZ that focuses primarily on PreOwned Diamond Engagement Wedding
    Rings and Sets. Her Wedding Set looks like new.
    She can not be more delighted! My brother was able to spend up to his budget and obtain 2-3
    times MORE Ring than what he would have gotten at a Mall Jewelry
    Store. You can now buy from them online and they offer a $
    back guaranty No Questions Asked. I am telling all my buddies!

  2. Anonymous

    Once you make sure that you are in safe hands for lip piercing, you can decide on the type
    of this ring that you want to wear. And in the worst case, it can
    ruin your look on the occasion completely. On the whole,
    there is a big tendency towards trying various piercing techniques by youth and even
    the middle aged men and women.

  3. Anonymous

    You need to make sure that you adhere to all of the restrictions that should be
    followed after you get your post lip piercing such as avoiding any facial
    exercises and drinking. Some are gently curved and others are curved into the shape of a U.
    Due to this, one of the best Valentine’s Day gifts that you can
    give to your love one is stainless steel jewelry.

  4. Anonymous

    I may be a bit late on this.. but oh well. If someone reads this in the future they may find this helpful.

    Back near Christmas I got a necklace for my girlfriend and Zales. It wasn’t really that expensive.. but I ended up getting it for $149 instead of the $259 on the sticker in the store. I was shopping around online and found it. I printed off the add since when I went into the store I wanted to make sure I got the same exact thing. So when I went in I showed them the paper and the salesman hands me the necklace. He looks at the price on the sheet and says “We always take the lowest price” so since I had proof that the lowest prices that item had been on sale for was $149.99 that’s what they sold it to me for. Even on my receipt it says I got it for 42% off.

  5. Anonymous

    Its true that there are alot of false advertising going on. But lets not just narrrow it down to just mall jewelry stores. It happens across the board in all types of retailers, whether in or out of the mall.
    My disclaimer: I work in a mall jewe;ry store, called Levi and Sons. Even though we are having sale signs up, they truly are very good deals. I think in most cases, people shou;d know where to go and trust someone wneh they buy jewelry. I know for a fact, that I personally give fair prices to my customers. I believe that if you give a good deal to someone, they will come back and buy again. And they will probably bring in their friends and family as a referrals.
    Thank you

  6. Anonymous

    Third anniversary-fire sale! The rug stores crack me up sometimes. Those are ussually small shops, but how can big chains do this sneaky crap? Is there one evil person or do all 1000 employees get together and decide how to con customers? I know some people can’t work where they want, but I am starting get mad at the tools that work service for these companies!
    Somehow they always can get your money back, if you ask 5 times, so they know you weren’t fairly dealt with.

  7. Anonymous

    I remember once having a conversation with a friend of mine, whoc pointed out that ‘SALE’ simply means that a store has stuff for sale, not necessarilly at a good price.

  8. Anonymous

    One other thing to look for with outlets, specifically Zales Outlet is the return policy. I learned the hard way that the Zales Outlet has no return policy, as per the line of 10 pt text on my 22 inches of receipt. And, I was told, there was a sign warning me… behind the register on the other side of the store.

    I’m still pretty steamed about it. Yes, I should have read every word of the receipt before signing it. A slightly expensive life lesson. 🙁

  9. Anonymous

    I always notice when the nearby auto dealership has their “We ordered too many cars, our lots are overpacked, everything must go” sale, and on the same ad it’ll say “we’ll buy your trade-in even if you don’t buy from us.” I guess there must be a little space left on the lots after all…

  10. Anonymous

    Talk about bogus on-sale. I have been noticing that there are some stores that claim to go out of business in X days, and “Everything Must Go”. You know what, after X days, they are still there, and the clearance sale price was never a good price. There are so many unwise shoppers out there. I walked out of those stores with 40% off entire store without picking any items which are simply too pricey, and yet the store is more than half empty. Lots of people think going-out-of-business sale must be good, but in fact, it is not.

  11. Anonymous

    Ever been to Kohls? They do the exact same thing, everything is on sale every day of every week. I think it just reaches the point where you disregard the “sale.” If the reason why you are buying something is to get a deal you probably shouldn’t be buying it.

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