Yesterday afternoon my wife went online and bought tickets for a (very) popular (somewhat) local attraction. She then forwarded the confirmation e-mail to me such that I could mark it on my calendar. While perusing the the details, I noticed something very irksome — a $5 ‘convenience fee’ for making the purchase online.
Let me get this straight… We went online to purchase our tickets, thereby keeping their ticket lines short and saving them the cost of extra ticket sellers, and they nick us for an extra fee? That’s a bit like when banks charge an extra fee for the privilege of saving them money by using a debit card instead of writing a check.
But wait! It gets better. About two minutes later I got another e-mail from my wife along with an attachment. As it turns out, they e-mailed the tickets to us (with individualized barcodes) with instructions to print them out!
So… Can someone explain the logic of this to me? Yeah, I know, it’s convenient to do get your tickets online. I get it. But it’s actually even more convenient for them than it is for us. It’s self-service all the way, no need for them to waste any man hours on us at the ticket window or the will-call window, and no need for them to print tickets. The only way it could get easier for them would be if we bought the tickets and then sat on our couch instead of actually going. I wish everyone would take a page from hotels and airlines and give preferred pricing (or at least not inflated prices) for online purchases.