Timing is Everything: Five Ways Timing Can Make a Difference in Your Bottom Line

Timing is Everything

You’ve heard the cliché: timing is everything. Well, guess what, the cliché is true. When you know the best time to buy something, whether it’s a car or your favorite booze, you can save serious money.

Here are five examples of timing that can pay off…

1. When obsolescence looms

Few retailers want to stock items that are not the newest version, so they commonly discount items that are soon to be replaced with newer versions. The most obvious example is automobiles — when new model year cars roll onto the dealers’ lots, the deals on the previous model get better.

You should keep a couple of things in mind regarding this, however. First, you’ll get much better deals on cars that are undergoing complete redesigns than on cars that are “carryovers, ” or just getting cosmetic touch-ups. Naturally, the dealer is going to have a harder time unloading the old version of a vehicle if the new version is way cooler. Second, the model year end doesn’t necessarily coincide with the calendar year end. New models usually show up in lots in the late summer or early fall, so time your old-model purchase correspondingly.

Of course, cars, aren’t the only items that get refreshed each year — designer clothing, popular athletic footwear, and video games are just three of the many items that quickly become obsolete once newer versions arrive in retailers.

2. When the sales period ends

Quotas and special sales bonuses are typical tactics for a company to motivate its sales staff, but these tactics also can equate to great deals for customers. Sales periods vary, but the end of each of month is typically a great time to haggle for a better deal on a new car, siding for your house, a new mattress, or just about anything that involves a commissioned salesperson. The last quarter of the year is also a great time for cars, appliances, or other durable goods that rely heavily on annual sales reports.

3. After the season ends

This one is obvious, but there are so many ways to take advantage of it that you may not have considered some. Examples: Buy winter coats, boots, gloves and such in late winter; holiday cards and decorations in January; patio furniture, pool toys, swimsuits, and other summer stuff in August; air conditioners in winter; wedding dresses in late fall and early winter; and gardening supplies and seeds in fall.

Sometimes these items won’t actually be on sale, but if you ask a store manager or owner about them and make a reasonable offer, she may be willing to sell. For example, if your local hardware store has enough space in the back to simply store Christmas lights, the owner may not bother putting them on sale after the season ends — but if you offer her half the original retail price for them in January, she may decide the money today is worth more than the potential sale next fall.

4.Whenever the seller is in a hurry

You’ve seen the line in real estate ads: “motivated seller.” This is code language for “make us any offer and you might get this house.” When the seller of anything is desperate, the buyer is likely to get a better deal. This is obvious in real estate — “mom got a great new job in Baltimore so we need to sell our house in a month” — but it could also be true in other settings.

The inclusion of “OBO, ” which stands for “or best offer, ” in an online or newspaper ad for something is a reasonably accurate signal that the seller is eager to unload whatever it is he is selling. A store that is going out of business is another example. The owner presumably does not want the merchandise sitting around when his lease runs out at the end of the month, so make an offer and see what you can get.

5. When the dust collects

Retailers know the “time is money” adage well, and they are keen to the fact that rapid product turnover is essential to profitability. So if you notice that dust is collecting on the boxes of toner your computer printer consumes, or the bottles of Scotch your father-in-law prefers, or the tubes of oil paint your teenage daughter creates with, see if the store manager will cut you deal on the whole lot of them, since they seem to be taking up more shelf space than they’re worth.

Timing is key to smart consumption, so before you run out and make your next big purchase, stop and consider if now is really the best time to do that. A little work with your calendar today could mean major savings tomorrow.

6 Responses to “Timing is Everything: Five Ways Timing Can Make a Difference in Your Bottom Line”

  1. Anonymous

    I enjoy my iPhone, but I am not one of those who rush out yearly to purchase the latest model. Perhaps I’ve been spoiled by getting a free phone when I have re-signed my cell phone contract in the past, but paying market rate for a new cell phone is ridiculous to me (as Mike Daisey has pointed out in his The Agony and the Ecstasy of Steve Jobs, this also keeps lots of workers around the world working in almost sub-human conditions for middling wages). I am quite happy to get my phone a few years after the fact in exchange for being charged a reasonable amount (not to mention the lack of push to generate new units at an unreasonable rate).

  2. Anonymous

    Another way timing can pay off: by paying attention to and enrolling in high-percentage cash back categories on a quarterly basis. If I don’t enroll every few months, I miss out on a 5 percent return on certain categories. It definitely can make a difference.

  3. Anonymous

    We bought our car at the end of October when the new models were out, and we saved quite a bit of money. If we can time when to buy our next car, that is when I will buy it.

  4. Anonymous

    If you live near a military base or a college you can really find motivated sellers quite easily. I’m not saying prey on them to take advantage, but they definitely offer some great deals. (At least they did during my military days.)

  5. Anonymous

    I’m always amazed at how cheap “off season” clothes can be, literally pennies on the dollar, recently I purchased 3 new zip-up sweatshirts for $1 each! that’s even less than a thrift store

  6. Anonymous

    I got a good one for you: while reading this article I recognized the AMEX savings account reduced its APY. I looked in my account and guess what: this new rate is good as of today! This is the perfect time to take all the money out of it 😉

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