Cyber Monday – Who Knew?

Hmmm… Cyber Monday has come and gone and I somehow managed to miss it. In case you’re wondering, Cyber Monday is (apparently) the online equivalent of Black Friday — the unofficial start of the holiday shopping season. What better time to sit down at your computer and shop than your first day back at work after a long, leisurely weekend? It’ll be interesting to see if this ends up catching on. Somehow, I don’t think so. While traffic at major web-based retailers was up 35% yesterday as compared to a typical Monday, I just can’t imagine that a designated online shopping day could generate the same sort of hype as Black Friday no matter how great the deals.

[Source: CNN/Money]

10 Responses to “Cyber Monday – Who Knew?”

  1. Just closing the loop on this for the sake of anyone else reading along… Apparently this article got picked up and sent out with the daily e-mail. I’m still not sure why, but I’ll investigate.

  2. Anonymous

    It worked for me. Dell was sending out emails about their Cyber Monday sales and I ended up getting a $969 laptop for $559. I think this will take off because it’s much easier to shop at home, rather than having to get up at 4AM and wait in line. But I agree, the choice of Monday after Thanksgiving is not that great, I wish it was another day.

  3. Anonymous

    Yes, they just made it up 2 weeks ago. It was made up by Shopping Federation, I believe. It’s a affiliation of retailers.

    Logically, it doesn’t make sense:
    1) The monday after a long weekend, people are just coming back to work. Most people do not have time to shop.
    2) As Cramer mentioned, many companies have blocking software to prevent you from shopping during office hours and/or doing personal stuff is discouraged in many offices.
    3) Online retailing is a different breed than B&M retrailers. Unlike B&M, online retailers are open 24/7. After a long weekend of shopping, there is no reason that people will log on to shop some more. More likely, I can see online sales increase the week before Christmas.

    Either way, if we learned anything from the gold mining days, the people that are going to profit are going to be the people that support the online retailer business, ie UPS/Fedex.

  4. Anonymous

    I didn’t really see much in the way of deals for “Cyber-Monday.” I heard about it on the news but vendors don’t seem to put the same push into as they do Black Friday…

  5. Anonymous

    I’ve seen a lot of deals, but I didn’t buy anything online yesterday. Except for a recurring monthly charge that I had previously told the people I did not want to incur, so I have to fight with them over that now.

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